Netflix is reportedly exploring the addition of always-on channels to its streaming service, a move reminiscent of platforms like Pluto TV and Tubi, according to The Wall Street Journal. Unlike those services, which are free due to advertisements, Netflix’s ad-supported tier costs $8.99 per month following a recent price increase.
New Strategic Moves
As Netflix faces signs of declining viewer engagement, it also considers offering bundles that include other streaming services. This strategy aligns with existing offerings from competitors such as Apple TV and Amazon Prime Video. The company hopes these initiatives will revitalize interest and usage.
Addressing Viewer Drop-Offs
These considerations come after a Bloomberg report highlighted Netflix’s ongoing struggle with decreased viewership for the second seasons of its original series. Industry observers, including Charles Pulliam-Moore, have analyzed possible reasons for this trend. In response, Netflix has diversified its content library to include video podcasts and material from digital media giants like BuzzFeed and Condé Nast, which are designed for casual viewing.
Response from Netflix
Netflix spokesperson Adrian Zamora declined to comment on the potential introduction of always-on channels or bundle offerings. This silence leaves industry watchers speculating on the potential impact of these strategic shifts.
Amidst these changes, Netflix remains committed to experimenting with new content formats and delivery methods to retain its subscriber base and attract new viewers.
Source: https://www.theverge.com/streaming/963733/netflix-always-on-channels-bundles
