Etro's Spring 2027 menswear collection was unveiled at Milan’s Museo della Scienza e della Tecnologia, surrounded by vintage locomotives and historic tram replicas, echoing the brand's enduring travel theme. Models moved through the space, evoking a sense of journey yet to begin.
Etro's Signature Aesthetic
Travel has always been at the core of Etro's identity, with past collections celebrating the romance of discovery and cultural exchanges. This season, however, focused more on practical wearability than adventurous exploration. The collection featured Etro’s hallmark elements: Paisleys, stripes, archive foulard prints, madras checks, embroidered details, silk shirts, suede outerwear, and the Arnica motif. Yet, lacking a clear fashion direction, the collection felt like an inventory rather than a fresh proposition.
Wearable and Functional Design
The collection emphasized soft tailoring, including double-faced silk dusters, printed suede trenches, and laser-cut shirt jackets. Designed for ease and adaptability, pieces were interchangeable: a suit could be worn as a shirt, and a shirt could double as a jacket or robe. Jacquards, prints, and laser cuts added visual interest, yet the absence of unexpected elements left the lineup feeling predictable.
Preserving Heritage
Etro’s iconic codes remain intact, with the ever-present Paisleys and Arnica luggage. While the collection is comfortable and commercially viable, it doesn’t push boundaries. Instead, it offers a wardrobe for men who are well-traveled but still waiting for a more captivating journey.
Source: https://www.vogue.com/fashion-shows/spring-2027-menswear/etro
