CAA has publicly criticized Meta's new AI model Muse Image, highlighting privacy concerns with its opt-out policy, which allows users to generate AI photos using public Instagram handles.
Privacy and Copyright Concerns
Muse Image's opt-out framework requires users to actively block AI access to avoid having their Instagram feeds utilized for AI photo creation. While private accounts and users under 18 are automatically exempt, CAA emphasizes the copyright risks of this approach. Representing stars like Tom Cruise and Zendaya, CAA demands a default opt-out policy with user-enabled access.
CAA's Call for Responsible AI Practices
“No one’s name, image, likeness, voice, or creative work should be used without documented consent,” CAA stated. They urge Meta to prioritize creator rights by ensuring protection is the default, allowing individuals to opt-in for AI usage. CAA insists on the necessity of consent, control, and clear AI content labeling.
Meta's Response and Future Plans
Meta has yet to respond to CAA's concerns. The company introduced Muse Image with a focus on enhancing social experiences, enabling users to @-mention friends for AI creations. Currently live in the US on Instagram Stories, Muse Image is expanding to other platforms. Meanwhile, Muse Video is in development.
Industry Reactions and Comparisons
OpenAI faced similar backlash with its AI video platform Sora 2, which led to its shutdown after CAA and the Motion Picture Association's criticism. OpenAI CEO Sam Altman promised updates for better copyright control, but ultimately, Sora was discontinued. This highlights the industry's growing demand for responsible AI use.
Source: https://variety.com/2026/digital/news/caa-slams-meta-opt-out-ai-muse-image-1236805387/
