Meta's new Muse AI video and photo tools, launched through its Superintelligence Labs, have sparked controversy. All public Instagram profiles are automatically set to opt-out, allowing others to use these profiles for new content creation unless the account owner opts out. This decision has drawn criticism from the Creative Artists Agency (CAA).
Meta's AI Move
Under CEO Mark Zuckerberg, Meta aims to join the ranks of AI media creation giants like Google's Gemini and Seedance 2.0. However, the opt-out policy has led to backlash, particularly from CAA, which represents numerous high-profile figures who could be affected. CAA is urging Meta to adopt an opt-in model instead.
CAA's Position
In a statement on Wednesday, CAA emphasized that no individual's likeness should be used by third parties, including AI models, without explicit consent. The agency called for creators' rights to be prioritized, advocating for a system that allows individuals to decide if and how their likeness is used. CAA stressed the need for clear disclosures and swift removal of unauthorized content, highlighting the importance of protecting creators' rights and livelihoods.
Comparison with OpenAI's Sora
This situation mirrors the problematic launch of OpenAI's Sora, which faced backlash for utilizing high-profile figures' likenesses without consent, leading the company to switch to an opt-in model before ultimately discontinuing the video feature. WME also opted out of Sora's model on behalf of its clients, emphasizing the need for artist protections as AI technology advances.
Implications for Creators
With Instagram's large base of celebrities and creators, an opt-out model could jeopardize their livelihoods, particularly when their image is central to their career. CAA's proactive stance reflects the ongoing tension between technological innovation and the protection of individual rights in the evolving digital landscape. The outcome of this challenge could set a precedent for how AI tools handle personal likenesses in the future.
Source: https://www.hollywoodreporter.com/business/digital/caa-calls-out-meta-muse-ai-video-photo-tool-instagram-1236642814/
