Polymarket has been accused of paying online creators to produce misleading videos showcasing supposedly profitable bets on its prediction market, according to an investigation by the Wall Street Journal.
Investigation Unveils Deceptive Practices
The Wall Street Journal (WSJ) analyzed 1,100 videos related to Polymarket and reviewed instructional materials provided by the company to creators. The investigation revealed that many of these videos were filmed using "near-perfect copies" of the Polymarket website, featuring trades and winnings that were fabricated. A "social-media army" deployed by a marketing contractor was used to amplify the reach of these deceptive creator videos.
Creators' Lack of Disclosure
The WSJ reported that Polymarket instructed creators not to disclose that they were paid by the company. However, after journalists began inquiries, creators started adding "@polymarket partner" to their bios. Razeen Khan, a college student and creator who collaborated with Polymarket until March, likened the practice to commercials that make fast food appear more appetizing than reality, stating, "We’re depicting what actually happens."
Polymarket's Response
In response to the allegations, Polymarket stated its commitment to "maintaining accurate, fair, and transparent markets" and announced plans to audit its promotional content. The company emphasizes its intention to ensure that all marketing practices align with their stated values.
Impact on Creator Community
This revelation raises concerns about transparency and ethical practices within the creator economy, where influencers often wield significant power over audience perceptions. The incident highlights the need for clearer guidelines and accountability in influencer marketing to maintain trust among consumers.
As this story unfolds, the industry and viewers alike will be watching closely to see how Polymarket's audit and future marketing strategies develop.
Source: https://techcrunch.com/2026/06/21/polymarket-reportedly-paid-creators-to-post-deceptive-videos-about-fake-bets/
