Ferrari's latest innovation, the all-electric Luce EV, is under fire from fans for its design, which diverges from traditional Ferrari aesthetics, despite being crafted with input from Jony Ive's LoveFrom. The design, which worked for Ive at Apple, hasn't been as well-received in the automotive world, leading to dissatisfaction among the brand's loyal enthusiasts.
Stock Impact
The launch of the Luce EV has coincided with a downturn in Ferrari's stock, with RACE shares dropping over 7 percent and US-listed shares down 4 percent, according to CNBC. The downturn continues even after a high-profile appearance of the car with Pope Leo XIV at Castel Gandolfo.
Lamborghini's Stance
While Lamborghini CEO Stephan Winkelmann did not directly comment on the Luce, he highlighted the company's choice to focus on hybrids over fully electric vehicles, citing a lack of increasing acceptance among their customer base. Winkelmann stated, "...we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid."
Design Criticism
Critics argue that the Luce EV's design, which was spearheaded by Jony Ive and Mark Newson at LoveFrom, strays too far from Ferrari's signature aggressive lines. The car's design was meant to redefine Ferrari's visual language, but not all fans are on board with this new direction.
Future of Ferrari EVs
Despite the backlash, the unveiling of the Luce is a significant step for Ferrari as it enters the electric vehicle market. The Luce is Ferrari's first EV and features a design direction defined from the outset by LoveFrom, marking a pivotal moment for the Italian automaker.
Source: https://www.theverge.com/transportation/938513/ferrari-luce-ev
