Charli XCX continues to redefine her sound with the release of her latest music video 'SS26,' blending high fashion and music in a unique presentation.
Video Premiere and Fashion Influence
Before unveiling the 'SS26' music video, Charli XCX engaged with her audience through a 30-minute 'Pre Show' on YouTube. The event featured her trying on various outfits from designers like Zadig & Voltaire and Lou de Bètoly, offering a glimpse into her evolving fashion choices. The official video sees Charli embodying different looks, capturing the essence of a high-stakes runway.
Teasers and Collaborations
In the lead-up to the release, Charli shared the lyrics for 'SS26' on her Substack, while also promoting the video with a flier on social media. The project is directed by Torso and continues her collaboration with A.G. Cook and Finn Keane, who were also integral in the production of her previous track 'Rock Music.'
Exploring New Musical Directions
Charli XCX hinted at a shift in musical style with a quote in British Vogue, claiming, 'I think the dancefloor is dead, so now we’re making rock music.' She expressed the thrill of reshaping her musical identity, acknowledging potential audience reactions: 'We know there’s gonna be people who are bothered by it, but that’s fine.'
Despite initial speculation about a rock-centric album, Charli clarified the direction of her music through behind-the-scenes footage from the 'Rock Music' sessions, playfully noting, 'A video of me making a song called ‘rock music’ that is not actually rock music.'
Upcoming Projects and Past Work
While details on her anticipated seventh studio album remain sparse, Charli XCX has maintained a prolific pace. Following her 2024 album 'Brat' and its global tour, she ventured into film with 'The Moment.' More recently, she contributed to the 'Wuthering Heights' soundtrack, collaborating with artists like John Cale and Sky Ferreira.
Source: https://variety.com/2026/music/news/charli-xcx-ss26-music-video-high-fashion-runway-1236756432/
