Apple plans to emphasize privacy in the upcoming Siri revamp, which may feature auto-deleting chat options unveiled at the Worldwide Developers Conference this June.
Privacy as a Central Theme
According to Bloomberg's Mark Gurman, Apple aims to renew its standing in artificial intelligence by taking a privacy-focused approach. The company will reportedly stress this aspect to differentiate itself from competitors.
Standalone Siri App with Google Gemini
The new Siri experience is expected to include a standalone app powered by Google Gemini, offering a chatbot similar to ChatGPT but with stricter data retention policies. Users might have options similar to Apple's Messages app, such as deleting conversations after 30 days or one year.
Balancing Privacy and Functionality
Gurman notes that Apple may use the privacy focus to mitigate the perception of Siri's limitations compared to other AI offerings. While privacy remains a key selling point, Google is reportedly involved in some aspects of security, which could influence public perception.
As Apple seeks to reassert its relevance in AI, the focus on privacy could play a crucial role in shaping the future of its digital assistant.
Source: https://techcrunch.com/2026/05/17/apples-siri-revamp-could-include-auto-deleting-chats/
