Spotify confirmed it will adopt Apple's HLS (HTTP Live Streaming) technology for video podcasts, allowing Spotify-hosted shows to distribute and monetize video content on Apple Podcasts without altering existing setups.
Enhancing Video Quality
With HLS integration, Spotify listeners will enjoy high-quality video experiences regardless of their internet connection. HLS adjusts video quality in real time based on network speed, ensuring smooth playback with minimal buffering.
Upcoming Rollout and Monetization
Spotify plans to roll out HLS upgrades later this year. The platform is also expanding monetization avenues for creators through direct sales and new partner integrations. This supports creators using hosting providers like Libsyn, Podigee, Audioboom, Audiomeans, and Podspace to publish video podcasts directly on Spotify and earn revenue via the Spotify Partner Program.
Video's Role in Podcast Growth
Video continues to drive podcasting growth. Spotify's commitment to video podcasts, which started in 2020, was reinforced earlier this year by lowering video monetization thresholds. As of November 2025, Spotify hosts nearly half a million video podcast shows, with over 390 million users having streamed video content.
Spotify's integration of Apple's HLS video tech is a significant step in broadening the reach of video podcasts and strengthening its position in the podcasting industry.
Source: https://techcrunch.com/2026/05/14/spotify-to-adopt-apples-new-video-podcast-tech-offering-creators-easier-cross-platform-distribution/
