Signals, a consultancy founded by Myrtille Beauvert and Elsa Seignol, aims to provide structured support for photographers and organizations in navigating the complexities of modern visibility for their work.
Founding and Mission
Signals emerged from discussions between Beauvert and Seignol, who identified a gap in strategic support for visual artists. Beauvert, involved in publicity and communications, and Seignol, experienced in curatorial and publishing, combined their expertise to offer a service that addresses the lifecycle of photographic projects beyond their initial creation.
Navigating the Modern Photography Landscape
With the rapid pace at which images circulate today, photographers face new challenges in ensuring their work maintains impact. Signals addresses issues like strategic positioning, development, and long-term strategy, helping artists decide how to present their work in a meaningful way. They emphasize the importance of context and timing in sharing projects to ensure they resonate with audiences.
Strategic Guidance and Artistic Integrity
Signals advises on aligning projects with the right opportunities and shaping paths for their growth over time. Beauvert and Seignol stress that strategy should translate, not alter, the original work, maintaining its integrity while allowing it to reach new audiences. They focus on meaningful visibility, which involves thoughtful presentation and circulation of work.
Expanding International Reach
Beauvert and Seignol also work with existing bodies of work and archives, reactivating images to bring them into contemporary conversations. They emphasize the importance of international networks and encourage dialogue between organizations to broaden the reach of photographic projects. Signals aims to foster connections across diverse cultural contexts, promoting new collaborations and exchanges.
Underlying their approach is a deep care for the people behind the images, choosing collaborators based on their integrity as well as their creative output. Signals hopes to impact the way photographic work is supported, facilitating its discovery and accessibility long after its initial release.
Source: https://www.vogue.com/article/signals-a-consultancy-rethinking-how-photographic-work-lives-in-the-world
