OnePlus and its parent company, Oppo, are reportedly planning to announce a withdrawal from the US and European markets, according to a report from WinFuture based on a machine translation. This move would end months of speculation regarding the future of the OnePlus brand.
Months of Speculation
The potential exit follows a series of rumors that began circulating earlier this year. In January, Android Headlines reported that OnePlus was being “dismantled.” At that time, OnePlus issued a statement asserting that “OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.”
Further Developments
In March, 9to5Google suggested that OnePlus might cease operations in global markets. A month later, Android Authority highlighted the departure of key personnel from OnePlus in Europe and the UK. A company spokesperson commented that “OnePlus Europe is evaluating its regional roadmap and product strategy.”
Current Status
As of now, OnePlus has not responded to a request for comment from The Verge. The official announcement from OnePlus and Oppo is expected in the coming days, which will likely clarify the future of their operations in these major markets.
This development highlights the challenges faced by smartphone manufacturers in maintaining a presence across diverse global markets, especially in regions with intense competition and regulatory challenges.
Source: https://www.theverge.com/tech/965084/oneplus-oppo-exit-us-europe
