Jewelry sales are soaring with an estimated €32 billion in revenue for 2025, reflecting a growth rate of 4-6%, as brands like Van Cleef & Arpels adapt to global challenges with innovative showcases.
High Jewelry Showcases
During Haute Couture Week in Paris, legacy maisons unveiled their latest high jewelry collections, pulling from pieces previewed to VIP clients earlier this spring. Museums globally display archival pieces, presenting jewelry as both art and cultural artifact.
Gemstone Challenges
Gold prices, which hit $5,634 per ounce in January before settling at $4,203 in June, forced brands to adjust designs and pricing. High jewelry pieces, often priced above $100,000, focus on exceptional gemstones. Cartier’s Le Choeur Des Pierres and Van Cleef & Arpels’s Princesse du Nil necklace are notable highlights.
“Gemstones are crucial,” says Chaumet CEO Charles Leung, emphasizing their value in the high-end market.
Sanctions on Myanmar have tightened supply of rubies and sapphires, prompting brands to use semi-precious stones and historical artifacts in their collections.
Craftsmanship and Innovation
Brands are emphasizing unique craftsmanship to set themselves apart. Van Cleef & Arpels showcased their innovative “paysage” bracelets in Fascinating Egypt, while Cartier continues its glyptics program. Pomellato focuses on chain designs, turning functional elements into high jewelry statements.
Efforts to train new artisans include partnerships with schools such as Milan's Galdus and Bvlgari’s jewelry school in Valenza.
Cultural Integration
Jewelry exhibitions in museums are becoming standard, with Van Cleef & Arpels and Cartier leading co-curated shows. Pomellato's exhibition at Palais de Tokyo emphasizes female empowerment through vintage campaigns.
Psychologist Paul Russell notes this approach aligns jewelry with enduring art and craftsmanship, enhancing brand prestige.
Layering Trends
Layering high jewelry is a growing trend, showcased by Dior in Venice, encouraging dynamic styling. Chaumet and Bvlgari highlight this approach in campaigns, promoting creativity and driving sales.
Despite geopolitical tensions, the jewelry market remains robust, with branded jewelry leading growth. “There are no threats on the horizon,” says Bain partner Federica Levato.
Source: https://www.vogue.com/article/inside-jewelrys-brightest-summer-yet
