The luxury fashion retailer Mytheresa and The Hedges Inn marked the beginning of the Hamptons summer season with a stylish celebration on Wednesday, July 1. The event, held at the recently reopened hotel, featured the debut of Mytheresa's mobile pop-up shop.
Fashion on Wheels
The centerpiece of the evening was a custom Airstream, wrapped in bright yellow stripes, parked in the driveway. Guests were invited to explore the mobile shop, which showcased designer items such as raffia Alaïa wedges, Loewe's Watering Can bucket bag, and Christopher Esber jelly sandals, all elegantly displayed on sleek wooden shelves.
Cocktails and Conversations
The event began with a cocktail hour in the courtyard, surrounded by blooming hydrangeas. Attendees sipped on limoncello spritzes and Champagne while mingling and sharing stories from recent travels, including trips to Cannes Lions and Paris. Servers circulated with trays of caviar-topped chicken nuggets, spring rolls, and tuna tostadas.
Model Kate Love, who recently moved from Miami to the Hamptons with her children for the summer, enjoyed the slower pace of life. "We have been going to the cutest little stable with riding horses and then get our vegetables at Amber Waves," Love shared with Vogue. "We do a lot of beach walks with the dogs and go to friends’ houses for dinner."
Dining Under the Stars
As the sun set, guests took their seats at two long tables adorned with sculptural yellow floral arrangements, woven chargers, and Murano glassware. Sarah Wetenhall, owner of The Hedges Inn, welcomed attendees. "This is a big night for us," Wetenhall said. "It's our first event post-restoration. And we're here to celebrate Mytheresa, with whom we've had a long-standing relationship."
Mytheresa's CEO, Francis Belin, explained the evening's significance. "We wanted to create a family gathering," he said, highlighting the Airstream's role in providing a luxurious shopping experience. "The Airstream has an engine…but it really runs on Champagne," he joked.
Evening Highlights
Guests including Tamron Hall, Jennifer Fisher, Katie Lee Biegel, and Aweng Chuol engaged in conversations about summer plans, books, and astrology. Carly Rosenberg, Mytheresa's president of North America, expressed her excitement. "When the Airstream visits our clients, we hope to bring this energy to their homes," Rosenberg said, "and we'll bring the bubbles!"
After a three-course meal, the celebration moved to the hotel's lawn for s’mores by the fire pits. Attendees enjoyed a cozy atmosphere as they crafted their campfire treats, debating the perfect marshmallow roast.
Source: https://www.vogue.com/slideshow/the-hedges-inn-mytheresa-summer-hamptons-celebration
