Lorde, the celebrated singer-songwriter, voiced her opinion on AI glasses during her recent performance at the Real Cool Festival in Madrid on Thursday. Without naming specific brands, her comments seemed directed at festival sponsor Ray-Ban, known for its collaboration with Meta on AI-enhanced smartglasses.
Performance at Real Cool Festival
In videos shared on social media, Lorde addressed the crowd, thanking them for participating in what she called “something real.” She expressed her concerns about distinguishing reality in today's tech-driven world. “You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking… Can I just say, for the record, fuck the glasses. Don’t get the glasses. Not sexy,” she stated, drawing laughter and applause from the audience.
Meta's Continued Smart Glasses Efforts
Lorde's remarks arrive as Meta faces ongoing scrutiny over its smart glasses line. Despite the backlash, reports suggest Meta is gearing up to launch “super sensing” glasses, capable of continuous recording, further intensifying privacy and ethical debates.
Contrasting Views at the Festival
Adding to the festival's dynamic, Blackpink’s Jennie followed Lorde on stage. Jennie is a Ray-Ban Meta AI ambassador, featured in various advertising campaigns on Instagram and in promotional videos shown during the event. Her involvement highlights the contrasting views on AI technology within the entertainment industry.
The Real Cool Festival in Madrid brought these discussions to the forefront, with Lorde's comments likely resonating with audiences wary of the increasingly pervasive AI integration in everyday items. With technology companies pushing the boundaries of what's possible, the debate over privacy, reality, and personal choice continues to unfold.
Source: https://www.theverge.com/ai-artificial-intelligence/964539/lorde-says-ray-ban-meta-ai-glasses-are-not-sexy
