Indonesia is officially targeting Country of Honor status at Cannes in 2028, according to Culture Minister Fadli Zon.
Expanding Indonesia's Global Reach
Speaking to Variety at Cannes, Zon outlined strategies to position Indonesia centrally within the international screen industry. "That is not only about prestige, but about creating a larger international platform for Indonesian cinema, culture, and creative talent," Zon stated.
The push comes as Indonesia's film industry experiences robust local box office performance but struggles to secure international breakthroughs. To address this, the ministry focuses on expanding global distribution, festival access for regional filmmakers, and competitive incentive structures.
Developing Incentive Structures
Indonesia is developing its tax incentives and production rebates, learning from South Korea and Thailand. "We recognize that incentives and rebates are increasingly important," Zon said. The government uses collaborative financing models and the Dana IndonesiaRaya cultural fund to support local talent and international collaborations.
Next Step Studio Indonesia, a talent incubation and co-production initiative, anchors Indonesia's 2026 Cannes presence. Supported by the Ministry of Culture and French institutions, it aligns with the Borobudur Declaration to enhance cultural collaboration between Indonesia and France.
Inclusive Growth and Regional Focus
Zon emphasizes geographic inclusivity through the National Talent Management Program for Film (MTN). Indonesia's diverse ethnic and linguistic landscape is seen as a unique storytelling asset. "The richness of regional storytelling differentiates Indonesian cinema internationally," Zon argues.
Indonesian filmmakers engage in Cannes Docs, the Producer’s Network, and more, while Indonesian Cinema Night connects them with international investors. Zon highlights the emergence of filmmakers addressing social issues with nuance, enhancing Indonesia's cinematic voice.
Balancing Streaming and Theatrical Releases
Zon views streaming as complementary to cinema, expanding access to Indonesian stories. The ministry aims for a balanced ecosystem where both platforms thrive. Microdramas and short-form storytelling are noted as entry points for new talent.
On AI, Zon stresses technology should enhance rather than replace human creativity. The ministry is developing policies to protect creative workers and intellectual property.
Looking ahead, Zon envisions consistent international festival appearances, broader distribution, and Indonesia as a hub for international collaborations. "If we can build that ecosystem consistently," Zon says, "Indonesia will not simply participate in the global screen industry; it will become an important and influential contributor to it."
Source: https://variety.com/2026/film/markets-festivals/indonesia-cannes-2028-country-of-honor-fadli-zon-interview-1236750611/
