Amazon MGM Studios' decision to drop Luca Guadagnino's film Artificial has sparked discussions in Hollywood, following Amazon's $50 billion investment in OpenAI.
Tech Entanglements and Film Decisions
Hollywood insiders are intrigued by Amazon's move, given the increasing overlap between tech and entertainment. Borys Kit observed, 'There are too many entanglements between Hollywood and tech companies.' Amazon's investment in OpenAI involves using Amazon Web Services, and Artificial reportedly paints an unflattering picture of OpenAI's Sam Altman.
The Market's View on Artificial
CAA Media Finance is shopping the film to other distributors, but major studios have shown little interest. Kit questioned the commercial viability of such films, noting that 20 years ago, they might have aired on HBO. Mia Galuppo highlighted that the film's cast, including Andrew Garfield as Altman, lacks big star power, which could impact its marketability.
Potential Buyers and Strategic Moves
A24, Focus Features, and Netflix have reportedly passed on Artificial. Mubi has shown interest, possibly seeking positive PR after previous setbacks. Neon, known for promoting director-driven films, is another potential buyer. The film's uncertain reception and timing—it's still in post-production—complicate its prospects.
Hollywood's Shifting Landscape
The challenges faced by Artificial reflect broader industry trends, where midbudget adult dramas struggle amid Hollywood's economic shifts. Galuppo remarked, 'Movies like Artificial are difficult to make work within the current economics of Hollywood filmmaking.'
Source: https://www.hollywoodreporter.com/movies/movie-features/artificial-why-studios-are-reluctant-to-pick-up-1236628451/
