Outside the Times Square Swatch store, dozens are camping out for the Audemars Piguet x Swatch Royal Pop watch, with the line forming six days prior to release. Lines are common in New York City, but this scene draws attention with its Supreme-clad crowd and the unique selling of line spots, priced between $200 and $600.
Line Spots for Sale
Some professional line-waiters, like Sin, 21, are selling their spots, with offers reaching up to $1,000. "If you catch me now, it's 250," he remarks, indicating prices fluctuate as his position in line changes. When asked about acquiring more spots, he quips, "Y'all offering me spots?"
Resale Market Anticipation
The Audemars Piguet x Swatch collaboration has captivated both collectors and novices, with Swatch Group CEO Nick Hayek predicting a strong resale market. The Royal Pop pocket watches, available in eight colors, retail for around $400, but those in line believe they could resell for $1,500 to $3,200. Delorenzo, 26, suggests, "At the most, the max, $1500," though he considers a lower price out of generosity.
Prepared for the Wait
With 72 hours remaining, supplies are crucial for those in line. Krista, 31, is equipped with joints and Coca-Cola, while Alex brings "two loaves of sandwiches, two outfit changes, and a gallon of water." The community atmosphere is evident as scalpers look after each other's spots and share snacks like Uglies Chips. "It's a good community," says Krista. "It was God's plan for me to be here."
A Diverse Marketplace
Beyond the watch line, a bustling market thrives. Terrent, 30, sells various items, from Pokémon cards to cannabis. He shows a box labeled "Top Quality NYC," unveiling a counterfeit Chrome rainbow belt and a bag of weed. "It's a new drop," he states, promoting his goods. As the crowd waits, enterprise continues to thrive on this Midtown corner.
Source: https://www.gq.com/story/audemars-piguet-x-swatch-royal-pop-line-times-square
