Swatch has joined forces with Audemars Piguet for a new collaboration called the Royal Pop, making waves even before the watches hit the shelves.
The Partnership
Following successful collaborations with Omega and Blancpain, Swatch is partnering with Audemars Piguet. This marks the first time Swatch has collaborated with a brand outside its group, which includes Omega and Blancpain. The MoonSwatch, a $260 version of Omega's Speedmaster, and the Blancpain Fifty Fathoms collaboration set the stage for this new venture.
What We Know
While no official images have been released, hints suggest the Royal Pop may take the form of a pocket watch with clips and lanyards for versatility. The watch is expected to echo Audemars Piguet's Royal Oak design, featuring its iconic octagonal shape.
Release Details
The Royal Pop will debut on May 16 at select Swatch stores worldwide. Stores are already showcasing pop-art-inspired displays and boxes featuring Swatch's Sistem51 movement, drawing influence from Andy Warhol's work.
Swatch's Pop watch concept, introduced in 1986, allows watches to detach from their frames to serve as accessories. The Royal Pop is expected to follow this modular design trend, adding to its appeal as a versatile accessory.
Industry Reactions
François-Henry Bennahmias, former CEO of Audemars Piguet, praised Swatch's previous collaborations, emphasizing their role in educating younger generations about watchmaking icons. He was once a collector of Swatch watches, owning up to 1,200 pieces.
Recently, Audemars Piguet ventured into pocket watches with the "150th Heritage" model, a complex piece reflecting the brand's history. This aligns with the Royal Pop's anticipated form.
Anticipated Demand
The Royal Pop's launch is expected to draw considerable crowds, akin to the MoonSwatch release, which caused store closures due to overwhelming demand. Enthusiasts should prepare for long lines come Saturday.
Source: https://www.gq.com/story/swatch-audemars-piguet-royal-pop-everything-we-know
