Veteran public relations executive Adam Keen has launched Agenda Collective, a new full-service PR firm aimed at the entertainment industry, covering film, television, corporate, and awards campaigns.
Clients and Strategic Buildout
Agenda Collective enters the market after a strategic buildout, already working with an array of clients including A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, and more. The firm has been involved in the launch campaigns for projects such as “Backrooms,” “Hokum,” “Obsession,” “56 Days,” and “The Reunion: Laguna Beach.”
Keen's Experience and Vision
Adam Keen brings three decades of experience to the new venture, having held senior roles at Amazon, Warner Bros., MGM & United Artists, and independent companies like Overture Films. “We built Agenda Collective with intention,” Keen stated. “I wanted to create something collaborative and driven by impact after years inside studios and global organizations.”
Leadership Team
The firm’s leadership includes veteran publicists Emily Teichner, Natalie Petozzi, and Kevin McAlpine, who join as VPs. Teichner has led campaigns at Amazon MGM Studios on titles like “Dune” and “Promising Young Woman.” Petozzi has managed campaigns for “Anora” and “1917” at Ginsberg/Libby. McAlpine has worked on projects such as “Mr. & Mrs. Smith” and “Lady Bird” at Amazon MGM Studios and ID PR.
Offices and Future Plans
Agenda Collective operates out of New York and Los Angeles. With a focus on collaboration and impact, the firm aims to make a significant mark in the entertainment PR industry.
Source: https://variety.com/2026/film/news/adam-keen-agenda-collective-pr-firm-1236780200/
